About us

Welcome to The Aakarshan, where tradition meets trend.

Founded in the vibrant city of Meerut, Uttar Pradesh, our brand is a celebration of Indian craftsmanship blended with contemporary style. Behind this vision is our passionate founder, a dynamic woman entrepreneur driven by creativity, culture, and confidence.

At The Aakarshan, we believe clothing is more than just fabric—it's a statement. Whether it's a casual day out or a festive occasion, our designs are crafted to empower and express. We take pride in using high-quality materials, ethical production practices, and local artisans who bring each design to life with skill and heart.

Every collection tells a story—of heritage, strength, and the spirit of modern India. Rooted in the rich textile traditions of our region and inspired by global fashion, we aim to deliver outfits that are timeless, versatile, and uniquely you.

Thank you for being a part of our journey. We’re just getting started—and we can’t wait to grow with you.

With love,

Surbhi Hudda

Founder!